HollyFit | Train like an athlete. Track like a scientist.

The integrated stack

When you want a coach, you have one.
When you need a physician, you have one.

Your coach builds the program. Your physician reads the labs. They talk to each other. Same team, same app, no third-party referral.

01 / Onboard

Get your labs.

A real lab requisition: hormones, lipids, inflammation, and other markers your provider reviews. 20-minute call with your coach to read them. Your starting program is set on the same call, built from your labs, not a template.

* Yes, that's a Lab. Joke's on us. Puppies are way better to look at than bloodwork.

02 / Train

Daily program. Weekly check-ins.

Strength, conditioning, mobility, nutrition, all programmed to you. Your coach reviews check-ins and adjusts the next block. The physician trains alongside you, not just from a clinic.

03 / Evaluate

Physician on standby. Clinical evaluation by a board-certified MD.

When your labs or symptoms raise a real question, your coach doesn't guess. You're referred to Dr. Harrington for clinical evaluation. Same app, same team.

Apply now →

Proof

Real people. Real protocols. Real change.

HollyFit member training — “First time my coaching and my labs lived in the same place. Nothing fell through the cracks between the two.”
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Coached · placeholder

Placeholder testimonials. Real quotes & video to be swapped in

Individual results may vary. Testimonials and before-and-after images reflect individual experiences and are not guarantees of outcomes. Results depend on a variety of factors, including medical history, adherence to treatment, and individual response.

15 days 15 minutes

Earn Your Protocol.

The old way

Cookie-cutter telehealth

Quick form, fast approval, a prescription before lunch.

We don't see what matters. So neither does your protocol.

Dr. Michael Harrington on a video consultation. Licensed medical professional, real face, real conversation.

The HollyFit way

Built around who you actually are

Real bloodwork, coached foundation, a physician-read protocol.

Strength is the load-bearing variable. It can't be called in over a fifteen-minute video visit.

HollyFit Earn Your Protocol pyramid: foundation and bloodwork at the base, hormones and GLPs in the middle, peptides at the top. Personalized options reviewed by a clinician based on labs, history, goals, and eligibility. A data-driven, physician-guided approach.

Apply now →

This isn't fast. It's earned.

Meet the founders

Started by people who actually train.

HollyFit isn't a wellness brand wrapped in stock photos. It's a coach and a physician who train every day, and they built the platform they wished existed. Kyle Holland programs the work. Dr. Michael Harrington reads the labs. Both lift heavy, eat real food, and train the same way they program. They post their own workouts daily, so you can follow along with the real thing.

·Kyle: head coach since 2018, programs the work
·Michael: board-certified internal medicine, reads the labs
·Both run their own programming on themselves before it touches a client

Apply now →

Dr. Michael Harrington training on a rooftop with dumbbells

Who it's for · Programs

Tailored Programs for every level. Pick the one that's right for you.

Every program is the app, the platform, and physician oversight. The level of coaching is what changes.

Coached by A.I.

Coach Holly Bot (A.I.)

Your coach, 24/7.

Coached by Coach Sam

A real coach in your corner.

$249/mo

Couples$399/mo for two

Concierge+$200/mo

Everything in the Bot tier
Your coach builds and runs your program
Bi-weekly check-in by video or live chat
Open line to your coach in the app

Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.

Reserve your spot Already have labs? Upload them and start today.

Transferring from another provider? Your first month is free.

As Coach Holly's wife, Bri has been there for every step of the HollyFit system and knows it better than anyone.

1:1 with Coach Bri

Coached by Coach Bri

As Coach Holly's wife, Bri has been there for every step of the HollyFit system and knows it better than anyone.

$249/mo

Couples$399/mo for two

Concierge+$200/mo

Everything in the Bot tier
Your coach builds and runs your program
Bi-weekly check-in by video or live chat
With Coach Bri or Coach Holly, you get both

Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.

Reserve your spot Already have labs? Upload them and start today.

Transferring from another provider? Your first month is free.

1:1 with Coach Holly

Coached by Coach Holly

The flagship.

Only 50 spots

$749/mo

Couples$1299/mo for two

ConciergeIncluded

A direct cell line, real access, plus bi-weekly video
A program built for you, personally
Everything covered: bloodwork every 6 months, physician consults, and if treatment is prescribed, up to 2 medications (4 for two)
One of the top coaches in the country

Order bloodwork through us ($149) and start today: real coaching, nutrition, and tracking from day one. Or bring your own labs. Physician consults are included. Any treatment is prescribed only if your provider determines it's medically appropriate for you.

Reserve your spot Already have labs? Upload them and start today.

Transferring from another provider? Your first month is free.

For companies · B2B

HollyFit for Business

Up to 50 team members. Every member gets the full app + unlimited Coach Holly bot. Two-day on-site onboarding with Coach Holly and Dr. Harrington, monthly team check-ins, and quarterly on-site visits. If a member's provider prescribes treatment, the cost of up to two medications per member is covered.

$19,999/mo

Reserve for your team

Add Concierge to any coaching tier for +$200/mo per person. If your provider prescribes treatment, the cost of your first two medications is covered. Payment never guarantees a prescription.

The tech under the hood

Built for the next decade of health, not the last one.

Most coaching apps are spreadsheets with a logo. HollyFit is a full health platform: wearables, labs, nutrition, video review, AI insights, all in one app, all talking to each other, all reviewed by real humans.

01 / Wearables sync

HealthKit, Whoop, Oura, Garmin.

HRV, sleep, recovery, resting heart rate, daily steps, all streaming into the same dashboard your coach reads. No double-logging, no exports.

Live now

02 / Lab tracking

Real labs. Real requisitions.

Quest + LabCorp partnerships built in. Hormones, lipids, inflammation, and other markers, drawn quarterly, interpreted by your physician, trended in-app.

Live now

03 / Nutrition library

Search any food. Log any meal.

USDA-grade macro database with 400k+ foods. Protein/carb/calorie targets tuned to you. Coach reviews your week and adjusts the next block.

Live now

04 / Exercise library

200+ exercises with form video.

Every lift, every cue, every scaling progression. Programmed by a real coach, not auto-generated by a content team in a Google Sheet.

Live now

05 / Video check-ins

Upload your week.

Form videos, body comp shots, or just a 'here's how I'm feeling.' Your coach reviews it side-by-side with your data, notes back inside 24 hours.

Live now

06 / Coach Copilot (AI)

Pattern detection, never autopilot.

AI surfaces what your coach should ask you about: labs trending wrong, sleep slipping, training stagnation. AI organizes your data; every medical decision is made by your licensed provider.

Live now

07 / Year-round programming

A year, not a 12-week template.

Training programmed across the whole calendar, so you're not running PR-cycles in March and joint-jacked in November.

Live now

08 / Protocol tracking

Peptides, TRT, injection sites.

Log every injection, rotate sites, track how you feel against how labs respond. Your physician sees the same view. No more shouting protocols across DMs.

Live now

Wearable data is informational and helps your coach program your training. It is not a medical device and never replaces provider evaluation.

Questions

What people ask before they apply.

What makes HollyFit different from regular telehealth?

Most telehealth hands you a prescription after a short form and a quick video call. Nobody sees your training, your food, or your bloodwork first. HollyFit puts a coach and a physician under one roof, working from the same labs and the same dashboard, so what you get is built around you rather than a dropdown menu.

Why does it take about 15 days to start?

Because the wait is the point, not friction. Roughly two weeks of food logging, real bloodwork, and training gives your coach and physician something real to build a protocol on. Fifteen days means your care team decides on data instead of a questionnaire. That's the point of the onboarding.

What is the Earn Your Protocol pyramid?

It's how protocols are built at HollyFit: foundation first, bloodwork always. Your provider reviews your labs and history, and medical care is individualized only when, and if, it's right for you. The climb is earned evaluation, not earned medication.

Who actually writes my protocol?

Your coach builds the program and reads your check-ins. When your labs or symptoms raise a real question, Dr. Michael Harrington, a board-certified physician who trains daily himself, evaluates whether treatment is medically appropriate for you. Same app, same team, no third-party referral.

What's included in each program?

Every tier includes the full app: the program, exercise, and nutrition libraries, and wearable + lab sync. The coached tiers add a real human coach who builds and runs your program with bi-weekly check-ins, and Coach Holly's flagship tier adds a direct line plus bi-weekly video. Physician consults and lab review are included; any treatment is prescribed only if your provider determines it's medically appropriate.

Can I cancel anytime?

Yes. There's no long-term contract: 20-minute baseline call to start, no insurance, cancel anytime. The work and the care stay under one roof for as long as you want them there.

Train like an athlete.Track like a scientist.

When you want a coach, you have one.When you need a physician, you have one.

Get your labs.

Daily program. Weekly check-ins.

Physician on standby. Clinical evaluation by a board-certified MD.

Real people. Real protocols. Real change.

15 days > 15 minutes

Cookie-cutter telehealth

Built around who you actually are

Started by people who actually train.

Tailored Programs for every level. Pick the one that's right for you.

Coach Holly Bot (A.I.)

Coached by Coach Sam

Coached by Coach Bri

Coached by Coach Holly

HollyFit for Business

Built for the next decade of health, not the last one.

HealthKit, Whoop, Oura, Garmin.

Real labs. Real requisitions.

Search any food. Log any meal.

200+ exercises with form video.

Upload your week.

Pattern detection, never autopilot.

A year, not a 12-week template.

Peptides, TRT, injection sites.

What people ask before they apply.

Stop guessing. Start measuring.

Train like an athlete.
Track like a scientist.

When you want a coach, you have one.
When you need a physician, you have one.

15 days 15 minutes